Bád Lit was conceptualized out of a desire to challenge the cookie-cutter approach to branding. Rooted in Cebu's unique spirit and driven by global ambition, it's a creative brand amplification studio that seeks to stand out in a crowded digital world through tailored digital transformation strategies, content marketing, and design solutions. This dream project, combines my passion for storytelling and my vision to elevate brands in meanngful ways. I was deepened by a belief that every brand has a unique story to tell, and Bád Lit bridges these stories and their audiences.