Product Launch Campaign
Product Launch Campaign

Lacoste Hydreve

Lacoste Hydreve

Lacoste Hydreve

Campaign direction for a sports water bottle launch in collaboration with Kiribati 2038 Olympics.

Campaign direction for a sports water bottle launch in collaboration with Kiribati 2038 Olympics.

water bottle launch of lacoste hydreve
water bottle launch of lacoste hydreve
water bottle launch of lacoste hydreve

Overview

Overview

Overview

2025

2025

2025

What I Did

What I Did

Strategy

Strategy

Art Direction

Art Direction

Copywriting

Copywriting

This project is a partnership with the 2038 Kiribati Olympics and Bash Studios (Ainah Gabrielle Del Rosario, Antonette Erica Masagca, and Me). Lacoste, renowned from tennis courts to global athletic excellence, is synonymous with performance and eleganc. The brand brings a hydration revolution, engineered for peak performance. Making its mark in elite sports hydration, Lacoste introduces Hydréve, an alkaline sports water (pH 9++) designed to counteract lactic acid buildup, minimize muscle soreness, and accelerate recovery. More than just hydration, Hydréve redefines water as a performance essential, fortifying the energy drink mindset in a clean, science-driven, and premium form. We came up with a customized sports water bottle and packaging specifically designed for elite athletes who demand the best from their bodies, every bottle fortifies the discipline, resilience, and edge needed to win.

billboard mockup of lacoste hydreve
billboard mockup of lacoste hydreve
billboard mockup of lacoste hydreve
posters mockup of lacoste hydreve
posters mockup of lacoste hydreve
posters mockup of lacoste hydreve
water bottle 3d design of lacoste hydreve
water bottle 3d design of lacoste hydreve
water bottle 3d design of lacoste hydreve

Credits

Credits

Kyle Oyao, Designer

Kyle Oyao, Designer

Ainah Gabrielle Del Rosario, Designer

Ainah Gabrielle Del Rosario, Designer

Antonette Erica Masagca, Designer

Antonette Erica Masagca, Designer