Product Launch Campaign
A hypothetical campaign direction for a sports water bottle launch, imagined in collaboration with a future Kiribati Olympic 2038 bid.
Strategy
Art Direction
Copywriting
This project is a hypothetical collaboration between a future Kiribati Olympic vision (2038) and Bash Studios—Ainah Gabrielle Del Rosario, Antonette Erica Masagca, and myself.
Rooted in the idea of performance shaped by environment and resilience, the project explores how hydration can evolve as an essential part of elite athletic training.
Lacoste, long associated with tennis heritage and global athletic excellence, extends its legacy into performance hydration. Known for balancing sport and elegance, the brand introduces a new category—one that treats water not as a basic necessity, but as a refined performance tool.
Hydréve
Hydréve is an alkaline sports water (pH 9++) designed to support peak physical output—helping counteract lactic acid buildup, reduce muscle fatigue, and aid recovery.
Positioned as a clean, science-driven alternative to conventional energy drinks, Hydréve reframes hydration as a premium performance essential. It shifts the mindset from stimulation to sustainability—fueling the body through balance rather than excess.
Product & Packaging
The system centers on a custom-designed sports bottle and packaging, created specifically for athletes who demand precision and consistency from their bodies.
Every detail—from grip to form to materiality—is designed to reflect:
Discipline in training
Resilience in performance
Precision in recovery
Rather than excess branding, the approach is controlled and intentional—mirroring the mindset of elite sport.
Concept
Set against a speculative Kiribati Olympic future, the project draws from themes of endurance, climate, and adaptability. It positions Hydréve not just as a product, but as part of a larger performance ecosystem—where environment, body, and discipline intersect.
The result is a hydration experience that feels elevated, purposeful, and built to perform—on and beyond the field.




